JusRol lands in 2,900 new retail locations this summer
The ready-to-bake brand has grown its presence in Walmart and Wegmans stores. As retailers continue investing in convenience-driven meal and baking solutions, JusRol has reported that it is significantly expanding its U.S. retail footprint, adding more than 2,900 new retail placements across Walmart and Wegmans this summer. According to the company, the expansion is “a strong signal of growing retailer confidence in both the brand and the refrigerated dough category.”
At Walmart stores alone, JusRol reports it has secured major distribution gains across multiple core products:
- Puff Pastry: Expanded from 3,146 to 4,329 stores (+38%)
- Family Size Pizza Crust: Expanded from 1,624 to 2,106 stores (+30%)
- Snap Pizza Dough: Expanded from 350 to 476 stores (+36%)
- Puff Pastry Turnover Kits: Apple launched in 1,880 Walmart stores and Blueberry in 1,422 stores
The momentum extends beyond mass retail. In July, JusRol also expanded into Wegmans with its Puff Pastry and Pie Crust lines, further strengthening its presence in premium grocery.
According to the brand, this expansion reflects broader shifts happening across refrigerated grocery: consumers are increasingly looking for products that deliver homemade quality with less time and effort, while retailers are allocating more space to high-performing convenience categories that encourage repeat purchases and seasonal merchandising opportunities.
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