Jusrol’s Refreshed, Modern Identity Appeals to Millennials
JusRol recently refreshed its packaging, brand identity and product line to enhance its on-shelf impact and attract specific shoppers to its refrigerated dough products. “Strategically, our redesign is aimed to attract the Millennial shopper into the category, while also setting the stage for us to amplify marketing investments beginning this holiday during our key consumption period,” said Hilary Weinstein, senior brand manager at JusRol.
Shoppers will see a bolder JusRol logo, simplified callouts and eye-catching colors. As far as new products, Rich and Buttery Pie Crust was developed to meet the consumer demand for the rich flavor of butter. In blind taste tests, JusRol’s new Rich and Buttery Pie Crust was preferred over a leading brand’s pie crust and scored higher on aroma, flavor and sweetness.
Trend Themes
1. Frozen Foods Rebranding – Rebranded packaging in the refrigerated dough sector is reinvigorating consumer interest and can inspire innovative approaches to packaging design in other frozen food categories.
2. Millennial-centric Food Marketing – The strategic shift towards targeting Millennial shoppers with tailored branding presents a disruptive avenue for food brands seeking to capture the buying power of younger demographics.
3. Flavor-enhanced Dough Products – The development of dough products emphasizing authentic, rich flavors offers potential for groundbreaking innovations in product formulations and taste profiles within the bakery goods market.
Industry Implications
1. Packaged Goods – The emphasis on modernizing brand identity and packaging in the refrigerated dough segment signals significant opportunities in rejuvenating other packaged goods categories to revive consumer engagement.
2. Food and Beverage – Targeting specific consumer segments through differentiated product lines and appealing branding is transforming the food and beverage industry’s approach to market penetration.
3. Retail Marketing – The evolution of shopper-targeted marketing strategies within the refrigerated dough segment indicates new prospects for innovation in retail communication and promotion practices.
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For more information, visit https://jusrol.com/ or follow along on Instagram at @jus_rol_northamerica and TikTok at @jus_rol_northamerica.